In my previous post, I talked about where most companies stand today in terms of becoming a cloud-based digital business in an evolving “New IT” landscape. But what exactly constitutes such a business?

We believe that the companies that become true digital businesses will exhibit some combination of three factors made possible by cloud technology: speed and agility; integration; and consuming everything as a service. These factors should determine how and where businesses invest in the future.

Agility! And speed

Cloud is not simply a cost play; it is, first and foremost, an agility play. Far-sighted Chief Information Officers (CIOs) are shifting quickly to a combination of agile methodology, for requirements management and design, with DevOps (for development and operations) to align development activities more closely to the business, cope with requirements evolution, speed their development of software and enable operations resilience. The emphasis is on “continuous” releases of software, every 2 weeks on average, opposed to more important and staggered releases with patches to follow.

Integration that creates more value

Pioneering CIOs today recognize that cloud technology allows their organizations to integrate in unprecedented ways—and on a spectacular scale. Put simply: cloud is a business asset that allows companies to connect things better, faster and more broadly than ever. Business Analytics and Machine Learning systems help uncover new data patterns, improve the efficiency of current systems like Fraud Management, or find new value streams for cross selling new products and services. Digital companies can use cloud concepts to develop powerful integration strategies that can free them to envision entirely new business models.

Consuming everything as a service

Forward-thinking IT leaders are already planning for the day when nearly everything is provided and consumed as a service. Accenture research1 shows that top-performing IT departments approach their new system architectures with a “cloud first” mentality—meaning they are migrating workloads to the cloud. Nothing new for them as they already have plenty of experience buying technology as a service.

Actively pushing the boundaries

Progress in the regulatory agenda as well as collaboration with regulators and services providers help push boundaries even further and increase the market for industrialized and more cost effective cloud services.

FS Technology Advisory
Source: Realizing the potential of the intelligent business cloud, Accenture, 2015. Access at:


In the digital world, success means not just doing things differently, but finding entirely new ways to increase the value of every customer experience and business interaction. Accenture’s perspective is that the vision of the intelligent business cloud is materializing quickly. With this new vision of the cloud as an open, scalable and integrated business asset and platform for driving growth, companies can connect all the capabilities required for success in the digital world.

In my next post, I will present steps businesses can take now to get ready for the intelligent business cloud.

In the meantime, to learn more, download the report: Realizing the potential of the intelligent business cloud.



  1. “High Performers in IT: Defined by Digital,” Accenture, 2013. Access at:

Submit a Comment

Your email address will not be published. Required fields are marked *