Other parts of this series:
As I noted in my previous blog post, FS organizations can and should transform their employee experience using today’s powerful personalization techniques and predictive analytics tools. Most companies have some experience using such tools to improve customer engagement and the customer experience.
What’s more, their employees come into the workforce having experienced high levels of personalization and convenience from platforms such as Amazon, Facebook and Netflix. To engage them—especially younger members of the workforce—organizations need to create employee experiences tailored to their needs, preferences and context.
Much like customers, employees will be more satisfied and engaged when they are recognized and remembered, and receive relevant recommendations. Companies succeed when they cater to individual employees and make it easier for them to consume what they want, how and when they want.
To do so, employers should tap into their data to build a rich, digital representation of each employee—then use this to drive better, hyper-personalized experiences at the moments that matter in the employee journey. This is a concept Accenture calls the employee genome, the code that holds the key to employee productivity and happiness.
The human genome, our genetic fingerprint, contains rich biological information that holds the promise of personalized medical insights and treatments. Likewise, the employee genome enables organizations to move from intuition-based mass-management of the workforce to creating and managing individual experiences that attract the best talent and get the best out of every employee.
Most employers are not good at delivering these sorts of tailored experiences. But leading organizations are already using HR analytics to decode the employee genome and deliver personalized experiences, thereby raising employee performance, generating more useful HR metrics, and improving HR performance across all functions.
Using data-driven insights from HR analytics to map the employee genome and deliver tailored services and messages based on employees’ individual needs can benefit the organization in numerous ways. I’ll explore those benefits in detail in my next post.
For more on this topic, download Cracking the Genome Workforce with HR Analytics here.